Sunday, February 19, 2012

Re-Post (1/7/12): Kids Are Smarter Than Product Managers

So the first thing my daughter said to me when she woke up this morning was "Daddy, can I have some jelly beans - but not the popcorn ones.  Those are yucky!"  Forget the fact that she barely even said hello, or that she's asking for candy before breakfast.  How is it that a four year old can tell that the popcorn flavored Jelly Belly's aren't worth the space they take in the container after just one taste, and yet the makers of Jelly Belly can't?  It only took once before she dubbed them "yucky".  Maybe the creator's of that flavor should try eating their product before putting it out to market.  Or maybe it was an intentional prank on the masses - make the popcorn flavor look like the coconut flavor and see what happens when someone pops one in their mouth - not very nice.

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